Marketing

This Career Cluster® is focused on planning, managing and performing marketing activities to reach organizational objectives.

Below are the Marketing career cluster pathways. Each pathway has various occupations that share common skills, knowledge, and interests. Discover possible occupations by selecting a pathway below:

Marketing Management

Professional Sales

Merchandising

Marketing Communications

Marketing Research

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Occupation Description
Employment Trends
Top Employers
Education Levels
Annual Earnings
Technical Skills
Core Competencies
Job Titles

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Occupation Description

Employment Trends

The number of jobs in the career for the past two years, the current year, and projections for the next 10 years. Job counts include both employed and self-employed persons, and do not distinguish between full- and part-time jobs. Sources include Emsi industry data, staffing patterns, and OES data.

Top Employers

These companies are currently hiring for .

Education Levels

The educational attainment percentage breakdown for a career (e.g. the percentage of people in the career who hold Bachelor’s Degrees vs. Associate Degrees). Educational attainment levels are provided by O*NET.

Annual Earnings

Earnings figures are based on OES data from the BLS and include base rate, cost of living allowances, guaranteed pay, hazardous-duty pay, incentive pay (including commissions and bonuses), on-call pay, and tips.

Technical Skills

A list of hard skills associated with a given career ordered by the number of unique job postings which ask for those skills.

Core Competencies

The skills for the career. The "importance" is how relevant the ability is to the occupation: scale of 1-5. The "level" is the proficiency required by the occupation: scale of 0-100. Results are sorted by importance first, then level.

Job Titles

A list of job titles for all unique postings in a given career, sorted by frequency.

Experiences

Omnichannel Marketing Experience with lululemon

Financing the Real Economy Experience with Clifford Chance

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